About Us

Be In The Snow was born out of a deep love for the mountains and the exhilarating world of snowboarding and skiing. As someone who has always felt at home on the slopes, I wanted to create something that captures the unique thrill and spirit of the snow sports community. Frustrated by the lack of original, meaningful apparel that reflects this passion, I set out to design t-shirts that not only showcase iconic summit heights but also resonate with those who understand the magic of these peaks. Every shirt is crafted with the same energy and excitement that I feel on the mountains, giving you a way to carry that passion with you, whether you’re on the slopes or off. Now you can wear your love for the mountains and snow sports on your sleeve with every Be In The Snow t-shirt.